Cookies policy

1. General Smartbeam Plc (hereinafter “Smartbeam”, “we”) primarily uses cookies to improve your browsing experience on (hereinafter the “Site”) and the platform (web or mobile) developed by Smartbeam (hereinafter the “App”). All data Smartbeam obtains from these cookies are anonymous and will only be used to understand the customer’s experience on the Site and the App with the aim to improve the performance and usability of this Site and App.

By using our Site or App, you’re agreeing to our Cookies Policy as described below.

Smartbeam has the right to update this cookie policy by publishing a new version on the Site. It is therefore highly recommended to regularly consult the Site and the relevant page on which the cookie policy is published, in order to be certain you have knowledge of any changes. 

2. What is a cookie?  A cookie, also known as a HTTP cookie, a web cookie or a browser cookie, is usually a small text file sent from a website and stored in the user’s web browser, resp. on the device of the user while a user is browsing on a website, resp. is using a mobile application. When the user in the future surfs on the same website, the data stored in that cookie can be retrieved by the website in order to notify the website of the last activity of that user. Cookies were designed as a reliable mechanism for websites to remember the status of the website or the previous user activity of a certain user. They help us to optimize your visit to the Site and App, to remember technical choices (e.g. choice of language, newsletter, etc.) and to offer more relevant services and offers. If you wish to consult the Site and the App resp. use it, Smartbeam encourages you to enable cookies. However, if you choose to not do this, you are always free to disable the cookies.
Cookies may include: clicking on certain buttons, logging-in or a record of the pages which were visited by the user, even months or years ago. Although cookies cannot contain viruses and cannot install malware on the host computer, tracking cookies, and especially third-party tracking cookies are often used as ways to establish long-term data from the browser history of individuals together. This implies major privacy concerns that gave rise for European and US lawmakers to take action in 2011. This cookie statement is in accordance with current Belgian law (Law of 07.10.2012 laying down rules on electronic communications, BS 09/20/2012).

This Site/App uses different types of cookies: - Strictly necessary cookies: As the name suggests, these cookies are strictly necessary to enable you to surf the Site, use the App or to provide certain functions you requested. Without them you wouldn’t be able to use basic services. You may disable these by changing your browser settings, but this may affect how the Websites function. - Functionality cookies: These cookies improve the functionality of the Site and the App by remembering your preferences. - Tracking Cookies: These cookies will survive user sessions. When the Max-Age of a permanent cookie is set at one year, then, within that year, the initial value – stored in that cookie – shall be sent back to the server each time the user visits the server. This is done to save a vital piece of information, such as how the user initially came to the Site or the App. For this reason they are also called tracking cookies. For example, once you have chosen your preferred language, the Site/App will record your preference in a persistent cookie and save it in your browser. When you visit the Site/App again, the Site/App will use that persistent cookie to ensure that the content is delivered in the desired language. - Performance Cookies: These cookies help to improve the performance of the Site and the App, so as to provide a better user experience. Smartbeam uses Google Analytics, a popular web analytics service provided by Google Inc. Google Analytics uses cookies to help Smartbeam to analyze how users use the Site/the App. It records the number of visitors and it provides Smartbeam with information on their overall behavior - such as the typical duration of a visit to the Site or the number of pages a user views on average.
- Third party cookies: In order to support its communications, Smartbeam has anchored its content in social media channels such as YouTube, Facebook, Twitter and LinkedIn and Smartbeam makes use of the sharing features on social networks. The channels that Smartbeam uses may contain cookies of these websites, but Smartbeam does not verify this. You should consult the relevant website of these third parties to learn more about these cookies. 

3. List of the cookies the Site uses

The table below lists the cookies that Smartbeam, where appropriate, collects and the information such cookies save. 

Google Analytics cookies

We use Google Analytics cookies to collect data about your visits to our Site. For more information on how these cookies work, please consult the cookie and privacy statement of Google Analytics.

  • _ga
  • _gid
  • _gcl_au
  • _UTMZ

Hotjar cookies

We use Hotjar cookies to analyze information about browsing behavior and mouse movements in order to improve your future experience on our Site. For more information regarding these cookies, please see the cookie policy of Hotjar.


Intercom cookies

This cookie is used by Intercom as a session so that users can continue a chat as they move through the Site. For more information regarding these cookies, please see the cookie policy of Intercom.

  • _intercom_session


We use Cloudfare cookies to identifies whether or not you have consented to our Cookie Policy. Cloudfare hosts the javascript library that offers you the possibility to accept our cookies or not.

  • cookieconsent_status
  • __cfduid

4. List of cookies the App uses

Smartbeam cookies

  • KEYCLOAK_IDENTITY: This cookie contains your last connection token.
  • KEYCLOAK_LOCALE: This cookie remembers your prefered language.
  • KEYCLOAK_REMEMBER_ME: This cookie remembers your Smartbeam username.
  • KEYCLOAK_SESSION: This cookie grants you a session ID and storages these.  
  • AUTH_SESSION_ID: This cookie stores the last session ID.

Mixpanel cookies

We use Mixpanel cookies to analyze your surfing behavior on the App. For more information regarding these cookies, please see the cookie policy of Mixpanel.


Google Analytics cookies

We use Google Analytics cookies to collect data about your visits to our App. For more information on how these cookies work, please consult the cookie and privacy statement of Google Analytics.

  • _ga
  • _gid
  • _gcl_au
  • _UTMZ

5. Disabling cookies There are a few possibilities to avoid the storage of cookies. Please visit the websites of the different browsers to learn how you can block the storage of cookies. Please realize that when you decide to delete all your cookies, you probably will have to fill in all your usernames and passwords again on the websites you visit, where before you did not have to think about them.  As already mentioned, cookies really can have an added value to your surfing experience on the web.

If you want to know more about cookies, please visit the site This site provides more information on cookies, explains in detail how to delete the cookies and shows you how you can allow familiar sites to storage cookies on your computer.  

6. Contact details Smartbeam

Smartbeam SA

avenue Louise 486 / 15

1050 Bruxelles, Belgium